Man Machine

AI isn't just the future – it's transforming innovation today. We use generative AI, machine learning, data science and storytelling to take human creativity to the next level, creating solutions backed by real world insights. This revolutionary ‘AI Assisted Innovation’ approach elevates ideas beyond traditional thinking and gives organisations a powerful edge in uncovering untapped innovation for growth.

We believe in AI.
And in humans.

Your journey starts here.

We offer three customized paths for your journey of invention: be it sparking creativity, proving out concepts or constructing a business foundation. Let us take you from ideation to execution - and learn about Generative AI along the way!


AI Assisted Workshops

Experience first hand how to use Generative AI to drive innovation with our AI Assisted Workshops.

creative teamsentrepreneursinnovation managersproduct teams

Keynotes on Generative AI

Get inspired by our Generative AI Keynotes and learn how it is disrupting your world today.

creative teamsentrepreneursinnovation managersmanagement teams

Generative AI Prototyping

Develop working prototypes and solutions based on generative AI in a pressure cooker format.

creative teamsentrepreneursinnovation managersproduct teamsr&d teams


We've been blown away by the impact Pitchlab has had on our business. Their expertise in generative AI and AI assisted innovation has brought our ideas to life and put us ahead of the curve in innovation. We highly recommend the experience!

> John Smith

ebook cover

Ebook: ChatGPT × Ideation

Unleash the full power of ChatGPT in your ideation sessions with our new ebook! Packed with practical strategies, tips, and techniques, this ebook is a must-read for anyone in the innovation, product, or startup space.

client logo
client logo
client logo
client logo

erik van der pluijm
  • 0.95 generalist
  • 0.88 innovator
  • 0.73 ai expert
  • 0.87 crazy t-shirts